Blog Articles - Gerald Winik

Regardless of where your wellness brand is in the health and wellness industry, this article on “The Top Health and Wellness Travel Trends in 2022” – will be of value to you.

Nearly half of the US adult population says that stress has negatively influenced their behavior due to various factors such as financial breakdowns, relationship problems, social media anxiety and so on.

Despite their best efforts, stress has become accepted as a natural part of life, which many people have just learned to deal with.

To help people break this chain, doctors recommend going on a vacation or taking a break from their daily routine. This is where health and wellness travel is one of the upcoming trends in the hospitality industry.

This guide offers a deep dive into helping people want your health and wellness prevention, and treatment offers.

So, if you are new to this concept, this blog is for you. Today, I’ll tell you everything you need to know about health and wellness travel trends, along with some tips for hoteliers to make the best of it.

Top Health and Wellness Travel Trends in 2022

What is Health and Wellness Travel?

The proactive and comprehensive pursuit of preserving or improving one’s personal well-being

Physical: Maintaining a healthy body through exercise, nutrition, and sleep, among other things.

Mental: Learning, problem-solving, creativity, and other forms of mental engagement with the world.

Emotional awareness, acceptance, and expression of feelings, as well as understanding others’ feelings.

Spiritual: In search for a greater meaning and purpose in life.

Social: Making meaningful connections and engagements with people and our communities.

Environmental: Promoting beneficial interrelationships between human activities, choices, and well-being and planetary health.

Why is Health and Wellness Travel Trending?

It restores, rejuvenates and rewards travelers. Even in the midst of COVID-19, the wellness travel sector has been evolving and adapting to the distinct circumstances generated by the pandemic among travelers.

Businesses are recognizing that after more than two years of being cut off from many of our regular comforts, a little self-care may be a priceless thing, and this has resulted in a slew of new health and wellness travel trends for the sector.

This has motivated travelers to take self-care into their own hands, resulting in lifestyle changes that individuals desire to bring with them when they begin to travel again.

Many of them, however, go beyond the obvious notions of fitness, meditation, and yoga, and as travel venues try to respond to new visitor demands, there will be a slew of new trends to watch.

What are the Different Kinds of Health and Wellness Travel Trends?

Aside from yoga, spas, and Reiki, a growing number of holistic health services are being offered.

Immune-Boosting Treatments

Many people have been paying more attention to their immune systems as a result of COVID-19, and have begun to supplement their immune systems with immunity boosting therapies.

Wellness retreats have begun to provide treatments that either directly address this or even help those who are already sick lower the severity of their symptoms.

Ayurvedic treatments, for example, find a nice mix of a nutritious diet, regular exercise, plenty of sleep, and stress reduction to aid the body’s natural defenses in any way they can.

Regenerative travel

Regenerative travel is based on the idea of “building it back better,” and it requires the visitor to leave a geographic place in a better state than when he or she arrived. For instancing, supporting local producers, vendors, and service providers. Volunteering with a local community effort is another option.

We will witness the emergence of more ecologically sensitive means of travel, as well as the promotion of closer-to-home choices, under the name of “regenerative travel.”

Because of the emphasis on and significance of nature and environmental sustainability that is marketed as part of wellness tourism offers, most people believe that “wellness” as a travel style is not only healthy for the individual but fundamentally beneficial for the world.

Travelers will want to leave the destination community in a better financial position than when they came by ensuring that their money goes to organizations that directly help individuals they’ve visited.

Sustainable travel

International travel and tourism are far from sustainable, with excessive air travel causing detrimental CO2 emissions and package holiday resorts built on natural regions, how can we travel sustainably?

Finding a long-term solution to preserve tourism without hurting natural and cultural environments is what sustainable travel is all about. Sustainable travel should help reduce tourism’s adverse effects and, ideally, enhance its natural surroundings.

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, industry, the environment, and host communities.”

Tours for physical wellness

Your soul-detoxing offer should be led by leading holistic experts, life coaches, meditation gurus, fitness instructors, and others who share a distinct vision of wellbeing combined with adventure.

Whether you’re teaching yoga as the sun rises over Canggu before your guests head out for a day of surfing or meditating atop Mount Agung, you should provide tours that unite your guests’ mind, body, and spirit.

You should also be prepared to provide advice on wellbeing and improving lifestyles for the best possible outcomes, while providing opportunities for your visitors to put their newfound knowledge to the test during the trip under the supervision of experienced guides.

Travelling for mental health

Traveling to new places is beneficial to everyone. If a person is stressed at work, taking a vacation may be their best solution. Traveling can benefit their mental health in the following ways:

Actively helping your guests feel relaxed.
Taking time away from work to visit new places relieves the stress people carry with them. Relieving the tension and stress of a job allows their mind to relax and heal. Working under stress not only stresses the mind and body, but it also harms people’s physical health.

Allowing for periodic resets. Making time for regular travel can help improve mental health. Going to different places on a regular basis can help people get the most out of their vacations. Some people can feel the benefits of their vacation for up to a couple of months after returning home.

Improving mental strength. Chronic stress has a negative impact on memory and goal-setting abilities. Taking time away from work to go somewhere can help people feel more productive and focused when they return. This is due to the fact that the brain requires rest.

Increasing creativity. Getting out and exploring the world can help people be more creative. People who travel frequently can generate a wide range of ideas. Exposure to new cultures, making international friends, learning new languages, and experiencing various types of food and music have all been linked to improved problem-solving abilities. Travel allows people to see the world in a new light.

Traveling for health and well-being. Experiencing new things is good for brain function and your guests’ mental health. Travel has been linked to stress reduction and can help with anxiety and depression symptoms. Foreign visitors who come to Bali to escape for any length of time can have a significant impact on their mental health.

Therapeutic travel

Assisting your guests in reaching a state of relaxation as they take time off from work to see new places can help them relax. Their professional life’s pressure and tension can be removed, enabling their minds to relax and recover.

Show your guest new things
Remind them to take a break from worrying
Show them ways to let loose

When people decide to visit Bali, they do so without hesitation in the hopes that their trip will have a positive impact on their life in a number of ways while also being relaxing.

It is vital for people to take vacations in order to relax and release some of the stress in their life. Furthermore, visitors to Bali come to learn about a new culture and to socialize with the locals, which can be both enlightening and humbling.

Make sure to tell your visitors about all of these reasons and show them how relaxing your holiday alternatives are.

How can Hotels Tap into this segment?

In this day and age of skepticism and renewed public interest in health and wellness travel offers, cultivating trust is critical. By combining wellness and exploration, you are essentially increasing the sense of discovery of potential guests.

Trying to enlighten consumers on the true value of travel. Equally important, you are promoting personal development and a mindful approach to life.

Their journeys begin at the intersection of exploration and wellness, where they discover both the destination and themselves.

Your health and wellness travel offer awakens their mind and body. Whether it’s a secluded villa or spending their days trekking rarely-used trails, exploring ancient temples, and sampling local cuisine with curiosity and purpose. They travel in search of a connection.

What does the Future of Health and Wellness Tourism Look Like?

Wellness tourism will prosper as we move into the future, thanks to a growing global interest in personal health and a desire for the services of specialized wellness professionals and nature-based activities.

The notion of personal health has become the latest trend for many. As the sector recovers, the overarching concern for personal health will remain a priority — especially as more people feel safe traveling again.

What does this imply for the industry as a whole? There is a higher demand. Not just from people who are new to wellness traveling, but also from those who wish to make overall good health a priority in their lives but don’t know where to start.

These are the folks who will seek out hospitality stakeholders that provide specialized programs and multi-day retreats led by reputable wellness specialists who can help them navigate the numerous roads to their particular health objectives.

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This guide will help you sell health and wellness offers to travelers who tend to visit places off the beaten path and away from the crowds.

People are traveling differently, better and more consciously; they realize that how they travel matters; they make wiser choices about how they spend time and what they put into their bodies.

In Bali, yoga retreats are becoming increasingly popular. Consumers can find yoga studios large and small in practically every tourist and expat-populated town such as Ubud, Canguu, Seminyak, Uluwatu, and Kuta. Bali continues to draw health-focused travelers and digital nomads from all over the world, thanks to its long tradition of wellness practices.

A form of travel known as health tourism tries to improve one’s health and well-being. Although it is frequently linked to medical tourism, in which a person goes to visit a certain specialist or undergo a treatment procedure. The majority of health tourism focuses on holistic techniques of improving one’s health.

Aside from its quick growth, health tourism is also known as “high yield tourism” by the Global Wellness Institute, which suggests that travelers who participate in health tourism spend significantly more than other tourists. This is a great amount: according to the survey, overseas health tourists spend 50 percent more than the ordinary visitor, while local health tourists spend 175 percent more.

The idea is that if you have the chance to combine health and wellness into your business, you should take advantage of it. Not only does this growing industry have massive spending volumes, but there are two types of health tourists, making it even easier for you to join in. To maximize most of it, you don’t need to entirely restructure your business; simply add some health deals that visitors are asking about.

Bali’s indigenous wisdom is so rich and varied that it is a popular tourism destination for both domestic and international visitors. From yoga, spa, and reiki, it may give a variety of holistic health service offerings, as well as physical fitness and an aesthetic look. With its uniqueness, the popularity of yoga and spas in Bali might offer a fresh lure for travelers to return to the island of the gods.

Bali’s spa sector, which is known as one of Indonesia’s most important wellness industries, is flourishing. The skillful local therapists, abundant local resources for spa treatments, and natural environs with numerous spas offering services in distinct natural settings, such as the beachfront, jungle, or nearby volcanic hot springs, are all attractions for spa and wellness tourism in Bali.

Spa treatments, on the other hand, aren’t just for the wealthy. Small, locally owned massage parlors, in fact, are protecting their part of the market by charging as little as USD 8 per hour. Due to Bali’s inherent affordability, there are several chances for low to mid-end wellness businesses in all of the island’s wellness sectors.

Local wellness and health

As more Indonesian consumers became aware of the necessity of keeping a good diet during the pandemic, sales of health and wellness packaged food items soared in 2022. Overall packaged food retail sales increased as a result of this.

Studies were made across five Indonesian cities: Jakarta, Bandung, Medan, Surabaya and Makassar. Most Indonesians are aware of the importance of protein in their diet and are willing to pay more for premium food products with added protein. However, some Indonesians are a bit less knowledgeable when it comes to the different forms of protein, such as whey protein. Factors that influence purchasing decisions include the taste of protein (47%) and halal certification (48%).

Indonesian food and beverage manufacturing businesses could drive consumption by engaging with experts and influencers, and localizing their products.

Indonesia, with over 17,000 islands situated between Asia and Australia, is vulnerable to natural disasters such as earthquakes, volcanic eruptions, and tsunamis. COVID-19 has had a massive impact on the population, which is now estimated to be 279 million people.

However, Indonesians and visitors have been observed to spend heavily on their health and wellness.

Because of rising health consciousness, changing lifestyles, and consumers’ desire to convert to better dietary alternatives, the Southeast Asia nutritional supplements market is expected to increase by 7 percent annually, reaching a total potential market cap of $25.8 billion between 2021 and 2027.

While the worldwide market for wellness tourism is expected to reach US$1.2 trillion by 2027, an ever-increasing market is looking to make health-conscious decisions.

Most folks are “actively trying to improve their health in some way,” which may have you wondering how you can participate in this dynamic, ever-changing industry.

Do you want to sell supplements and nutritional supplements online? I’ll go through what you should be aware of, where you should sell your supplements, and how to make the most of selling supplements online.

There is a large and growing worldwide market for new wellness travel routines, vitamins and food supplements. This drive in growth is fueled by a growing number of worldwide travelers eager to visit Bali.

People now have more disposable cash, and they are more aware of the usefulness and advantages of various products thanks to YouTube, government websites, and social media.

The world of nutraceuticals, vitamins, and food supplements is vast.

There are products for vegans, weight lifters, marathon runners, diabetics, religious needs, health buffs, natural and organic consumers, holistic healers, and everyone in between who can find something to their liking.

There are several tips on how to sell online; do your research and ensure that you have enough of intriguing content and a clean, professional-looking website/page that encourages people to not only buy, but to return again and again.

Start with using what I call the empathy hand to sell a lot more dietary supplements on the internet – “I’ve been in your shoes” – nobody cares what you say until they believe you care about them – we believe people who are like us; who have had similar experiences; we buy from people we trust and like – and we like and trust people who have been in our shoes and overcome the problem we want to solve –