Where no copywriter has gone before
My Services: the final frontier. These are the voyages of Gerald Winik. My five-year mission: to explore strange new worlds of optimization. To seek out UX and new design. To boldly help you reach people’s hearts, minds, and credit cards — where no one has gone before.
Here’s an overview of the most popular ways of working with me. (I keep it classy captain, always)…
[AKA COPY CONSULTING]
I become your private on call copywriter helping you translate business objectives and goals into a plan, then help you write copy that drive sales. If you’re seeking strategic consulting, polish, and collaboration, this is the perfect device for you.
It’s an all-in-one, comprehensive assessment of your messaging maturity in terms of
- logical structure and
- the copy’s power to persuade and convert.
Think of me as your personal labor-saving device.
[AKA THE SALES PAGE]
You’ve spent hours creating your latest product, course, or program and NOW it’s time to share it with the universe and make an impact.
No manipulation required: just a deep understanding of you and the earthlings you want to reach, seasoned with superb writing.
- Web copy, emails, app copy and print materials based on analytics and user research — to meet your audience’s true needs.
- Guides & templates for customer service teams: the words and phrases that help build relationships with customers and express your brand — backed up by psychology and linguistics.
- Automated messages and templates: bills, text messages, chatbots and more.
[AKA WEB COPY THAT CONVERTS NOW]
You’re launching your new website, and wanting copy that will nail down your buyer persona, reflect your brand’s identity, and convert your visitors into leads.
The launch of your new website, podcast, or public speech needs to nail down your buyer persona, brands identity, and convert your visitors into leads.
To save you embarrassment or public humility, I can create you superb copy fast!
- A short email welcome sequence for your newsletter subscribers
- 3-5 promotional emails for your next campaign (depending on length)
- a video script for that event video that’s due to be recorded next week
- a new About page for your website + 3 different bios for your social media profiles
You can watch the Star Trek marathon on the SyFy channel while I pull an all-nighter to write you the words.
[AKA THE EMAIL SEQUENCE]
You need a sequence of emails that move your potential clients through a journey, but also turn leads into enthusiastic brand advocates, drive sales, and accomplish your business goals.
Within just 5 working days, you’ll receive
- an honest, audit of your email sequence, explained with statistics and examples
- a detailed and easy-to-navigate email sequence plan of action that you can share with your developers, designers and others on your crew
- a catchy, but good email sequence that doesn’t end up in someone’s junk mail.
More ways you can work with Winik
Whether you want to increase traffic, promote a new product or convert readers to buyers, it starts with great SEO-friendly content.
My mobile-friendly and reader-friendly blog posts will not only provide your readers with essential information, but they will also be unique and shareable.
I use navigational aids like numbered lists, bullet points, and headers to keep my pieces educational and entertaining, which keeps your readers coming back for more.
Every page on your website will be engaging, with plenty of enticing options for customers to do things like sign up for an email newsletter, follow you on social media, or contact you.
I may even create a landing page for your marketing campaign, such as a product or service introduction with a call to action at the end. That call to action can lead to email and newsletter sign-ups, e-commerce sales, or a free trial or product demo download.
A basic picture of your goods above its name will almost always remain static. What is the best way for customers to use the product? What will they gain from it? For whom is this product intended? What is the pro’s material?
My product descriptions will address these concerns, placing your customers in the correct frame of mind to engage and, perhaps, make a purchase. With no fluff or generic terminology, my descriptions are actually informative, clear, and pleasant. I employ sales-driven language, bullet points, graphics, and unique titles.
Landing a new visitor or making a transaction may be simple for many businesses with websites, but getting them to return takes skill. To increase your promotions, establish a following, and drive sales, I can supply you with those talents by providing helpful information to your customers via blog posts, tweets, Facebook posts, and email newsletters.
Any business can benefit from having a skilled and experienced transcriptionist on call.
Whether you’re a financial institution, doctor, scientist, or any other type of professional who needs to accurately transcribe their notes, podcast creators in need of episode transcripts, or attendees of important business meetings, I can provide you with quick, accurate, and professional transcription services.
Social Media Posts
Customers who are pleased with your service are willing to interact with you, share your material, and spread the word about your company. Whether you’re on TikTok, Facebook, Twitter, LinkedIn, or Instagram, you can make a difference. I’ll show you how to grab your reader’s attention with a compelling hook and the right mix of opening messages, which could be the difference between you and your competition.
Video, Radio, Podcast Scripts
Videos, Radio, and Podcast continue to be used as a valuable way to reach prospects and grow your audience. Whether that means developing a presence on YouTube, Vimeo, or your favorite podcast platform, my scripts will give you an edge over your competitors and help you showcase your business in a new way.
I will provide you a jargon-free script that’s written in English and that makes total sense when spoken in front of the camera or on the air. If you already have a script in hand that needs polish, hiring me will make you look good.
I’m sure you’re an expert in your field, but writing, particularly for the web, may not be your strong suit. You may know what you want to say, but you don’t know how to say it in a style that is SEO-friendly or in a language that your readers will comprehend. I can adapt your content to meet you and your customer’s needs, whether you’re presenting government policies and regulations, highlighting the benefits of a solution or service that it offers or aims to offer.
I could list an infinite number of content types and designs, but pre-packaged offers don’t always meet a client’s specific requirements. If that’s the case, you can specify particular parameters, and I’ll offer you suggestions based on them.
Remember, no job is too big, too small, or too strange for me to take. Also, like with all of our offers, complete satisfaction is assured. You don’t have to pay if it’s not exactly what you’re looking for.
My copy stimulates inquiries and generates sales
based off testing and very scrupulous observation