Hello. I’m Gerald Winik. I’m a freelance copywriter. This is the page where I get to tell you everything about myself and what I do.
Whether you are here because you’re one of 582 million small business owners across the world facing an existential threat or simply looking for a good copywriter, you have come to the right place.
While I am not a business magician or a financial advisor, I can sell ice to an Eskimo.
I understand you may have tapped into your own personal funds or take a loan to stay afloat. I understand because I’m on the same boat. After all, landlords are still collecting their rent money, and bills still need to get paid.
And unless your business has a nice cash reserve and finds a way to remain relevant and reach customers through online sales, you are very prone to failure if you don’t get help immediately.
What can Gerald Winik do to help you?
While I’m no Nostradamus nor do I have a crystal ball, I can promise you great copy at a fair price. Think of me as a small investment without risk.
I can research your targeted audience, use all the right language and tone of voice, include all the right keywords, phrases, and structure to create you useful, re-usable deliverable that will work while you work on other matters.
Heck, I’ll even get to the heart of your true value, and harness the power that already exists within your business and customers.
Beyond that, I can’t promise you anything.
In fact, nobody can.
Can a salesman convert to a copywriter?
I mean, if you ask me, copywriting is selling, it’s a modified form of selling, but in essence, it’s the same. So are the basic techniques, common to both selling and copywriting.
Both a salesman and copywriter create clear, compelling copy (salespitch) to sell products, educate (product knowledge) and engage consumers (selling techniques), using persuasive writing (communicating) on websites, (door to door) blog posts, (business to business) product descriptions, email blasts, (cold calling) banner advertising, annual reports, newsletters, white papers, PSAs, social media platforms, including Twitter, Facebook, Instagram, and anything else you use to present your products and services. Now I just need to write.
“The person who is the best prepared and the most knowledgeable makes the most money.”Eugene Schwartz
My 33 year run in sales and marketing required me to travel here and there. I was viewed by some as a fly-by-night-roofer, although I never flew into the night. Instead, I learned how to adapt on the fly in small towns or big cities to sell snake oil or the next big miracle cure.
Actually, I was there from start to finish holding my customer’s hand without having to adapt much. I just had to stay cool, calm, and collective.
I attended churches, synagogues, family dinners, corporate and family picnics, fixed broken household items, gave free marital advice, dated, became a life coach, tutored kids, attended weddings, funerals, lent my ears, or sometimes just gave them a hug. Why? because I genuinely cared and I wanted to help people.
Once my client’s problems were solved, my job was finished although I’d always get a call or text if they needed my services again. I was their personal algorithm, their problem solver, and most of all, someone they could count on to get the job done.
Most recently, I moved to Bali Indonesia with an original plan of flying back and forth to the USA. I’d make money on the fly while selling roofing systems. After the storms settled and work was complete, I’d return to my family in Bali and enjoy my humble island life on a budget.
Unfortunately, a bat-borne virus with zoonotic origins ignited a pandemic, postponing my work in the USA indefinitely.
Luckily for me, I followed my survival instinct which is; “always be closing”. And while jobs for expats in Bali are scarce, I learned WordPress, website design, social media marketing, content writing, SEO, SMM, and the fundamentals of copy prior to the pandemic. I have been studying and writing nonstop now for the last three years.
I didn’t start writing because I was facing a hardship like so many other people who are facing hardships in their life, I just adapted to support myself and my family.
You see, the way I see it is, all products and services are seasonal, the same way my dad sells different garments in the spring, fall, winter, and summer. Products, fashion, devices, and people are always changing.
So, I intuitively learned new products and niches the same way a software developer keeps up with new codes and trends. I’m not one to sit around until the next season to sell, and if I did, I’d lose my mojo. Besides, my clients know how to reach me.
The Winik’s– the beginning
When I was 15, my Dad brought me along to meet with the owners of a major retail chain in Mexico. It was an hour and a half drive from Downtown L.A. to San Diego which meant there was little time for him to school me. He set the Caddy’s cruise control to 75 while coasting down the I-5.
Vin Scully was covering a Dodger game on AM 570 against the Giants. My dad hated the Giants, especially when both teams were still in NY. He and my Uncle would refill half drank bottles of beer with water and resell to anyone who wasn’t a Dodger fan (especially Giant fans) at Brooklyn’s borough, Ebbets Field.
Class began during the 7th inning, “Hey kid, Do you know what makes a good salesman”?, my Dad asked me. I looked at him while shrugging my shoulders. He answered, “By listening”, solving their problems and making their lives easy.
You ask them a lot of questions while overcoming any objections early on, and if you can’t answer their questions, don’t bullshit them kid, tell them you’ll get them an answer later. Or better yet, get on the phone right there and get the answer while remaining confident and charming.
You tell them everything you know about your product down to the last stitch, selling them benefits, not features, and try not to oversell them. Remember, timing is everything kid, you’ll get it, one day this will all become second nature to you. But for now, you look them straight in the eye, smile, make them laugh, and talk to them as if they were your Mother!”. “Well, maybe your Mom is a bad example, but you catch my drift, right kid? “, Yes Dad. “And lastly, you ask for the sale, always, always, ask for the sale”.
Meanwhile, the Dodgers were losing, but his words still resonate with me to this day. When we arrived at the showroom, I watched my dad greet them with friendship, respect, and humor. In return, they responded with friendship, respect, and signing the deal. He did exactly what he set out to do, and from that day forward, I knew I wanted to be a salesman. After all, I was a Winik and it was now my duty to sell with honor.
Now, I had a lot of work ahead of me because I was not a natural salesman. Instead, I was a shy, soft-spoken awkward kid who let fear get in the way. But, my Dad always had a way with words. He’d simply pack a footlocker full of garments, and say, “go get ’em, kid!”. And so it began, I nickeled and dimed my way through the streets of L.A.’s garment district.
Fast forward 33 years, the Dodgers haven’t won a world series since 1988, my Dad is still selling garments at age 81, and selling has become second nature to me.
Gerald Winik–earning your trust
By now, you can see I have a pretty extensive background in business, sales, and marketing. You should also tell, I understand essential concepts, workflows, and customer lifecycles. With this experience, I can write you convincing copy using the same methods similar to those I used door to door. This means I’ll discover your product or services features, benefits, and unique selling points. And finally, I will confidently write enough to voice opinions and ideas and convert your readers into paying customers.
On the other hand, you might be wondering how I will give you ROI with my copy or you’ll want to see my conversion rates from past projects.
After all, why would anyone risk spending good money on my copy when I can’t guarantee you an outcome.
What happens if we put our heart and soul into this campaign together, but it simply doesn’t work?
Why would you hire me?, as the saying goes: ‘Cheap copy is the most expensive mistake you will make.
These are all understandable questions from any point of view.
As far as giving you a guarantee on conversion rates or ROI, I cannot. My job is to write and to make that writing as strong as possible. The rest is out of my hands. The best copy in the world will not sell alone, you’ll still need to have a good product, an effective website, drive marketing campaigns, drive traffic, and provide good service.
And, even if the timing for a particular campaign was wrong, my copy can still sit on your website, you can send it out as information again and again. It can still win over people and sell a business beyond the initial reason for it being produced.
Work with Winik today.
What are you waiting for?
Thanks for stopping by!