As a writer, one of the hardest decisions for me was choosing a niche. One that I was passionate about enough to keep me writing and earn a modest living from it. Naturally, I chose travel but my doors were open. I figured, I’ll just keep writing about travel until something else presents itself.
In fact, I ran a travel site for almost three years in Bali giving travel advice and inspiration until the pandemic closed down Bali’s airport.
After three years of designing, creating content, photography, SEO and countless hours of figuring out code, I realized I was just another cliché travel site. I felt like my writing contributed to the ruination of countless hidden gems Bali had to offer, another: “best-kept secrets”, buzzing eateries, lands of contrast, and all of those breathtaking must-see places that most tourist never even heard of, so I thought.
Meanwhile, commercial planes are still grounded in Bali, and my focus has shifted in a new direction.
I really dug deep this time, and decided to help self help gurus, small business owners, and nonprofit organizations. Helping others is important to me.
Now my niche consist of researching psychology, business, critical thinking, life mastery, and anything that improves peoples lives including my own.
I learned a lot from my travel writing, if I didn’t write I may have never figured out what I like to write about, or the types of businesses to write for.
Getting familiar with your niche
Once you have found your niche, maybe it’s the massive multi-trillion-dollar healthcare industry where there are tons of options including people, places, and things that are always changing. You’ll have to constantly adapt, research, and develop new methods to persuade the audience.
Once you can offer more solutions and insight to the multiple fields within your industry often overlooked by your readers, you will then become a highly desirable creative asset. No matter what niche you choose, it will most likely require constant research and a strong desire to help others.
I have not failed. I’ve just found 10,000 ways that won’t work.Thomas Edison
Copywriter Club Podcast
Here is a podcast I found, freelance copywriter Josh Garofalo joins Rob and Kira for the 26th episode of The Copywriter Club Podcast to talk about the importance of choosing a niche (and to go deep into it), what resources he uses to stay sharp, how to get noticed at conferences and working with other copywriters on big projects. He also shares the story of how he got into copywriting and his process for working with customers (this episode is worth listening to just for the way Josh talks about process).
Click the play button below, or visit the copywriter club.