Why? Tying a site together, guiding users through their journey, and delivering brand tone of voice.
What is a signposting page?
Web users are usually on a mission to either complete a task or get the answer to a question. A signposting page, also known as a pathway or gateway page, is a form of navigation – they’re web pages between the homepage and the information pages, which help users get to the content they’re looking for. Signposting pages, like road signs, are obvious cues which guide us to our destination.
Top tips for signposting pages
- Signposting pages should be simple with minimal content other than links and perhaps a summary or introduction.
- There’s no need for much copy – users are unlikely to read in much detail until they get to the information page.
- Lists work well as a way of clearly displaying links on signposting pages.
- Links should have descriptive names that are meaningful to the intended audience – containing the keywords or phrases that the user might be looking for.
- Signposting pages can use visual design elements or simply be text based with links. What’s important is to make sure the page is scannable so users can quickly move on to the next page.